Volkswagen New Beetle

Colors Volkswagen New Beetle Dashboard Volkswagen New Beetle Exterior Volkswagen New Beetle Interior Volkswagen New Beetle Volkswagen New Beetle Is Coming - Launch On 4th December Volkswagen India is going to launch the Beetle in Indian on 4th December, 2009. It is going to compete with the likes of Fiat 500 and it will be imported as a completely built unit in India which will make it pricier due to high import duty. It is expect to be priced around Rs. 20 lakh for the base variant and can go upto 24 lakh for the convertible variant. The company has planned a complete advertising campaign including internet, print, electronic and digital media to generate a furor about its upcoming high cost model. The main aim of launching New Beetle in India is to build a brand image in the country. Along with New Beetle Volkswagen India is also going to launch the much awaited SUV - The Touareg. Promotions & Advertisements Volkswagen India has also started a advertisement which is presently being aired on all leading TV channels in India. In the ad a kid enters Volkswagen showroom and asks: Can we book a car in advance....?? And books a New Beetle for his 18th birthday, a Jetta for his 21st birthday and a Passat when he will become CEO of his dad's company. The ad ends with sneak peek of Touareg SUV with big VW logo & slogan "Das Auto" which means “The Car” in german launguage. In my opinion this is one of the best ads in which they have shown all the models avaialble in India. Great move by Voklkwagen guys to improve the brand image of the company. Waiting for the launch of New Beetle & Touareg in Indian Market. Deisgn & Style Of New Beetle Volkswagen New Beetle is the cute car that started the retro-futurist design craze, which is still going strong. It is a modernized version of the legendary VW Beetle and struck a chord with consumers who had grown tired of standard conservative car designs and had fond memories of the "Bugs" from their youth. On sale in the North American market for more than a decade, the Volkswagen New Beetle hasn't really changed. It is a very smart, stylish, and refined hatchback. Though in India the only rival for New Beetle is Fiat 500. New Beetle combines the German engineering and performance with exceptional fit and finish. With styling straight out of yesteryear and a fun driving experience, the New Beetle is perfect for drivers who like to exert their personality. But its tight cabin limits its appeal. The modern version of the ”Love Bug,” the New Beetle distinguishes itself primarily on its exterior body shape, comfortable road handling, and plenty of standard features common with the entire Volkswagen line. Interiors & Comfort Features In New Beetle It is a front-wheel drive car based off of the MK4 generation Golf/Jetta platform. Four passengers can be seated in this unmistakably classic vehicle. The New Beetle may not seem to have the roomy interior cabin of other competitors, but most passengers will feel relatively comfortable up front and cargo space will handle everyday driving and loads. Feature list is long with 16-inch alloy wheels, remote keyless entry, full power accessories, heated front seats, cruise control, a tilt/telescoping steering wheel and a premium audio system with a CD/MP3 player are added amenities. Engine & Safety Features Of New Beetle Volkswagen New Beetle is powered by a 150 Bhp 2500cc inline-five cylinder engine. It is expected that it will be availabe in a five-speed manual and six-speed automatic with manual gear selection. Safety features includes front and side-impact airbags, anti-lock brakes, tire pressure monitoring system, and daytime running lights. All New Beetle coupes come fully-equipped with antilock disc brakes, stability control, front-seat side-impact airbags and active front head restraints. More details, photos, available variants and price of Volkwagen New Beetle after the official launch. Watch this space......